Still In Advertising

It seems like so much of my life has been centered around the activity of advertising.

My first job was delivering newspapers on my Cruiser bike at the age of 12. Although not directly advertising, the paper is built upon the industry of sales and advertising. They have to throw some news in get to your eyeballs.

Thats what it is all about. Getting your eyeball attention. They, marketers, know the power of a visual both in graphic and thought form. If you can see it in your eye or in your mind’s eye then you can conceive it. What you see in your mind’s eye is half the battle to doing it. This is the power of pornography. It stimulates an intense lusting for physical gratification, which in the case of pornography, as well as all forms of sin, require you to get more from the store.

Advertising, in a more subtle, and less assaulting way (though the line is become infinitely thin) wants you to lust. It triggers your desires and instills inner motivations that draw you to an act, usually involving the loss of money or some other personal resource (think purity, clean conscience, self-respect).

You will sell many things to get the thing you are convinced you must have, up to and including your place in the Father’s house. Think of Esau and the exchange of His Father’s inheritance in return for a bowl of porridge. All it takes is one look, or smell, or touch, or taste, of sound and strong temptation is aroused, especially when it is held out on stick in front of you like a carrot on a stick. (Note this method works well with all beasts of burden).

I went on to a telemarketing job (verbal advertising) and then spent 20 years directly in advertising. Working in a purely advertising newspaper, Show and Sell (how appropriate), selling, collecting, building, printing and distributing advertising.

Next stop was in the Advertising department of a large privately owned regional grocery chain. Well, as God began to work on my discernment, I became to understand that so much of the power of this world system is in the advertising mechanism that gets people enticed into doing things, often things that are not wise choices and some that are downright harmful and dangerous to themselves.

I have developed sort of an attitude toward advertising. Actually I hate the fact that men motivated soley by personal gain at any expense to you or others, manipulate and connive to get you to do things under the guise that it will be good for you, when most often their product falls far short of their claim. Deception is the work of the father of lies and the power of this world system, known as Babylon in the Bible.

Well, just as in all things that the enemy meant for bad (e.g. advertising), God meant for good. It did not strike me till yesterday the amazing usefulness of my advertising background. I have learned a lot of useful tricks in the area of promotion.

The Bible teaches us and shows us over and over that God is an Advertiser. He is proclaiming His Product (excuse the loose language), Life in Christ. He is publishing His Benefits. He is advertising Him to all of us all the time.

Just think for a minute. The heavens declare the glory of God (Wow, talk about a billboard). All the creation speaks of His wonders and Love. The cross is the biggest, brightest, boldest neon light in the HisStory of man. Remember that the Israelites when they left Egypt and were bitten by poisonous snakes, had to lift up the dead serpent on a cross and all who looked upon it in believing faith were healed. That is the symbol of the modern medical system.

What about rocks the trees, the wind, the tides? Yoda was correct when he said the Force is everywhere. It is the advertising plan of God. If you don’t see Christ and His benefits you are just deaf, dumb and blind.

Well I could go on for hundreds of examples of how God is advertising Christ and His deal to come to Him, to purchase Life with Death.

But we can all easily overlook His greatest marketing scheme of all. We, all the sons (spiritual seed-bearing offspring) of God, are making Him known in the earth. We are His representatives, his salesmen, to proclaim His Product. We are the living billboards in the earth that are to go out into the highways and byways telling and publishing and proclaiming what great manner of love the Father has bestowed on us.

It is this fellowship in His death that we are especially to make Him known. When we die to ourselves for Him, He lives through us and makes Himself known in the world.

“After the same manner also he took the cup, when he had supped, saying, This cup is the new testament in my blood: this do ye, as oft as ye drink it, in remembrance of me. For as often as ye eat this bread, and drink this cup, ye do shew the Lord’s death till he come.” 1 Cor. 11:25-26.


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